At Ad Magic, we take ideas and make them real. From custom board games to playing cards and promotional products, we specialize in turning your vision into something you can hold in your hands. 

Whether you're launching your first Kickstarter or leading an established brand, we thrive on tackling challenges and delivering unique, retail-ready creations that stand out!

Our Full-Service Approach

Ad Magic is a complete supply chain solution. We handle everything: designing, prototyping, manufacturing, compliance, and distribution. Think of us as your all-in-one solution.

Our four divisions include:

• Print N' Play Games: Prototyping services for game developers.

• Ad Magic: Manufacturing and compliance expertise.

• Breaking Games: Retail sales and game publishing.

• Blackbox Systems: Warehousing, fulfillment, and direct-to-consumer sales.

With over 30 years of experience, our track record includes managing world-famous brands and delivering exceptional results to retailers, fulfillment houses, and clients worldwide.

Meet Shari Spiro, CEO & Founder

Shari Spiro founded Ad Magic in 1998, turning it into one of the largest independent tabletop game printers in the U.S. She has worked with renowned clients like Cards Against Humanity, Exploding Kittens, and household names such as HBO, Delta Airlines, National Geographic, and McDonald’s. 

Shari's expertise spans manufacturing, logistics, marketing, and long-range planning, making her a driving force behind Ad Magic’s success. Under Shari’s leadership, Ad Magic has become a trusted partner for global brands and independent creators. 

Beyond work, she’s a musician and an award-winning entrepreneur—in 2016, she was recognized as Ernst & Young’s Entrepreneur of the Year.

Why Choose Ad Magic?

We’re a team of creators and problem solvers dedicated to delivering products that impress. With competitive pricing, unmatched quality, and a commitment to exceptional service, we make sure every project gets the attention it deserves. 

Let us bring your vision to life.

If you want to learn more about AdMagic, check out our blog!